The importance of user research!
I know there are a lot of articles around about Vista, and also that anyone who knows us would know we are very passionate about a certain non-Microsoft Operating system. However, this story is just too good an example of the need for assessing user’s needs and desires to ignore.
When a company is going to make big policy decisions (like stopping people being able to transfer an operating system licence between computers) they really should find out what people think about it first. If you don’t do this well then you may end up retracting your policy and that can cause a certain amount of embarassment.
Microsoft backtracks on Vista transfer limits





























