I just read this article on zdnet: Usability on the web is a sham

I can kind of understand why he has written this and why he has this opinion but I must admit I feel he is being very shortsighted himself! Anyone who still thinks usability is going for the easy road and the lowest common denominator is obviously stuck in a time warp.

At Digerati Studio we focus heavily on usability, but our aim is still to push boundaries in design. We wholeheartedly believe it is possible to innovate in design while making things user friendly. It is pointless coming up with a great website or web application where only the top 10% of web users can figure out how to use it!!

Please feel free to let us know what you think. Is ‘usability’ and ‘usability testing’ killing design and innovation on the web?