If you can hum it, Nayio might find it
I saw this article and it made me think. I have heard of Shazam before from our work with Orange and on the surface these feel like great little services.
However…….
I am dubious about how many of these ‘great little services’ will become ubiquitous enough for us to even remember they exist. The thing is this: I hear about loads and loads of new services all the time but do I use them? Not really. There are only a very small proportion that are of a real regular benefit for me to remember them and normally this remembering only happens if I have used something many times.
So in 5 years time, how many of these ‘great little services’ will still be around? And is there an opportunity for someone to build something that houses all of them? I suppose that’s what Google is for!



