I read a good article in Mac Format this month. Barry Morse wrote in to comment about the new advertising campaign by Apple. You know, “I’m a mac, and I’m a PC”. In the adverts, the Mac is presented as a cool, trendy, “normal” type of guy. Whereas the PC is portrayed as geeky, bumbling and a little confused!

Barry Morse highlights how Apple users are a proud bunch who love their Macs! We agree that Apple is one of the world’s best companies for driving innovation whilst maintaining excellent usability and solid systems. However, the new adverts, though funny, do employ a sense of childish playground taunting. Barry Morse and Mac Format show the need for Apple to “Move on. Become like most people who choose to use an Apple computer - professional.”

Following on from this, I was gracefully reminded that the “world’s best company for innovation” also released some hideous products!

This article contains the Top 10 Apple products which flopped. It’s good to remember that even super-powers such as Apple have some embaressing products they’d rather not associate with their brand!

Adobe have unleashed their latest software suite - CS3. There is a huge range of updated software from the Adobe family and the recently acquired Macromedia family. Adobe have now also combined thier design software with their web development software.

We in the office are pleased to hear of the new release as our boys who have Intel based Macs will be able to run Adobe products natively on their machines!

www.zoom.in.com have a great article about the best new features of Photoshop CS3!

Read their article here

Even though I am one of the designers in our company, I do try to understand and keep up to date with the latest web technology to ensure I have a good understanding and relationship with our developers. This morning I read about this new web 2.0 service called Meebo, which is quite cool and so I wanted to share this with you. Basically it is a service allowing you to group all of your different messaging accounts and use them in a widget which you can create and customize on the Meebo site. The other very cool thing it allows you to do is it generates the html code, which you can easily copy into your own site, and so integrate your messaging account into any website.

check it out: Meebo