In case you haven’t seen it, they have now unveilied the new London 2012 logo. To say it has caused a stir would be an understatement.

As of this morning there were 66 Facebook groups setup to oppose the logo.

The BBC poll for people’s opinion on the logo had 54% saying it won a wooden spoon instead of a gold medal.

There is also a petition which you can sign and join over 14,000 other people so far.

There are numerous competitions to come up with other logos which are producing some great looking results.

Our opinion on this logo is not really important. However, what is a shame is that this was a great opportunity to have a nationwide competition to design the logo. Firstly this would have demonstrated the wealth of design talent within Britain. Secondly it would have cost significantly less than the reported bill of £400k.