how and why we won the pitch for Coull...
A few months ago we received a rather nice letter through the post. The nice people at Coull invited us to pitch for the redesign of their website.
First off we went to see the folks at Coull to grill them and get all the information we could about who they are, what they do, what kind of coffee they drink etc. We then put our heads together and came up with the wackiest ideas trying to stretch this company’s brand as far as we could. We always pride ourselves on thinking about the whole picture and not just graphically or just technically. We won the pitch! The guys at Coull said we have really understood what they needed and they loved the concept we came up with a desgin which wasn’t just a new layout of their existing site but… Well you’ll see what we mean in the future.
They wanted to change their online image as quickly as possible, which led us to do version 1.0 of their new site. This version is now live but it doesn´t contain the wacky concept we came up with originally, hence we call it version 1.0. Coull work with a lot of big names like ITV, Lycos and TeamTALK so we needed to get a site up and running as quickly as possible whilst still showing off their brand.
The website will continually grow, improving their image and integrating their amazing interactive technology. But the story doesn´t necessarily end there, watch this space for more and you see what we mean.